lick my nuts blockbuster

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Well, Blockbuster has done it again. After hearing about the new "no late fees" gimic at blockbuster I decided to go rent a movie to see what was up. Of course, the bark was much louder than the bite. First of all, I had an 11 dollar late fee, so blockbuster obviously couldnt find it in their hearts to apply the "no late fee" motto retroactively. Second, it isnt really "no late fee's" anyway. The clerk told me that if you need to keep the movies an extra "couple" of days then thats ok and you wont be charged any late fee, but after that you will be charged the full price of the movie, in effect buying it. Now, everyone with half a brain realizes that this is not even remotely close to the promised "no late fees". all that blockbuster has done has extended the viewing period a couple of days, and forced you to purchase the movie if you dont return it on time for the full purchase price, not minus rental fee. This is retarded. How is this better? if i really wanted to buy the movie i would have done that in the first place, what would i be doing at the video RENTAL store? Also, what the hell does a couple of days mean anyway? do they mean that in the technical "2 day" sense, or do they mean that in the generic "give it back in a couple days" sense, which could mean the same thing as bring it back later or bring it back in a few days.

the only reason blockbuster has done this gimmicy ad campaign is because so many people are renting their movies online and through the mail these days, and they wanted something to get you back in the stores. Of course, once they get you back, they bend you over and give it to ya good.